Get All Access for $5/mo

5 Marketers on Periscope You Need to Be Following The live-streaming market is only getting bigger. Here are some of Periscope's new stars to keep your eyes on.

By David Koji Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

1000 Words | Shutterstock

In case you missed it, 2015 was a pretty big year for live-streaming. Meerkat captured the hearts and minds of attendees at South By Southwest and it's rival, Periscope, was acquired by Twitter. For Periscope, in more particular, 2015 was especially huge. it surpassed more than 10 million accounts and was named by Apple as the as the iPhone App of the Year.

But, is Periscope a valuable marketing tool?

Brands like Red Bull, Mountain Dew, Adidas, General Electric, and Spotify have all experimented with Periscope in order to announce new product releases, build a Twitter following, and provide a live Q&A to humanize their brands. And, yes, it's been effective.

Related: How Brands Are Paving the Way for Periscope Marketing

If you want to jump onto the live-streaming bandwagon, make sure that you follow these 5 marketers on Periscope for inspiration and advice on how to broadcast effectively and efficiently.

1. Pat Flynn

Pat Flynn is an entrepreneur and blogger who is known for his successful Passive Income blog and podcast. Pat's Periscope broadcasts contain content like a behind the scenes look at him recording an audiobook or playing the ukulele with a catchy jingle. He currently has more than 1 million hearts and 40,000 followers.

2. Kim Garst

Kim Garst is the author of "The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest," as well as the Founder and CEO of Boom! Social. She's also been dubbed the the "First Lady of Periscope." If you're looking to for Periscope advice or how to make money using the platform, there's no better resource than following Kim's Periscope.

3. Gary Vaynerchuk

Gary Vaynerchuk is what you could call a Renaissance Man. He's a New York Times best-selling author, entrepreneur, investor, internet personality, and founder of VaynerMedia. Since he's also a social media expert, it's no surprise that Gary has mastered the live-streaming app. Just like his popular #AskGaryVee show, Gary uses Periscope to share marketing advice and give his more than 1.6 million followers a look behind the scenes.

Related: Gary Vaynerchuk: 'If You Know Who You Are, You'll Bet on Your Strengths.'

4. Katie Lance

Katie Lance a social media strategist who creates amazing content like "The Disney Way: 7 Lessons for Every Social Media Marketer." She's also a social media scoper, she she's up-to-date on the latest trends. She broadcasts practical advice and advice to Periscope newbies on Periscope.

Related: How to Craft Your Social Media Marketing Plan

5. Ryan A. Bell

Ryan A. Bell has taken his years of consulting and strategizing experience into becoming founding Backlamp and the Periscope Community Summit. In fact, Ryan proudly proclaims that he's the "most connected man on Periscope." If you want to learn how to get the most out of Periscope, this is the one account that you should definitely keep tabs on.
David Koji

CEO of evolvor

David Koji is CEO of evolvor.com, an online marketing and advertising agency based out of New Jersey, specializing in search engine and content marketing that converts into real results.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.